What is Branding?

What exactly does branding mean?

The American Marketing Association defines a brand as a name, term, design, symbol or any other feature that identifies one sellers good or service as “distinct” from those of other sellers.

Branding may include:

  • A name
  • tagline
  • graphics
  • colors
  • sensory elements (sound, smell and emotions)

Branding is about how current & perspective customers feel about a:

  • Product
  • Service
  • Concept
  • Individual

Our goal is to make your brand stand out from the competition. To learn more or to schedule an appointment simply fill out our contact form or call us at 404.917.3790.