A game changer for small businesses

Online (digital) marketing is about promoting your business online using a variety of channels. The main objective of online marketing is “being present at the right moment to capture the customer”.

Digital marketing channels may include:

• Social (or Social Media) – Facebook, Twitter, LinkedIn etc.
• Video – YouTube, Vimeo
• Search – Google, Safari, Foxfire
• Email – MailChimp, Constant Contact
• Display – general advertisements and brand messages (Google, Facebook)

Three types of media you may use in online marketing

• Paid – Google Adwords, Facebook, Display Marketing
• Owned – Your website, email listing, blog
• Earned – organic, social media, articles written about you

Digital marketing is more of a science than an art

While some people think online marketing is about how many “friends or likes” you have on Facebook or how many “followers” you have on Twitter, this simply is not true. Digital marketing is much more strategic and is based on identifying your target audience and focusing on that core group of clients or customers.

I often hear people say things like “that website looks great” or “I like that ad”. That’s great but what good is something that looks good if it doesn’t improve your conversion rate, increase sales or provide the customer with the information they need to make an informed decision.

Online marketing is a tool that if used strategically can produce excellent results for your business. To learn more about digital marketing please subscribe to our blog by visiting our website www.brianscottdigital.com. Each week we provide tips, videos, podcasts, tutorials, FREE giveaways etc. If you would like to discuss your digital marketing needs such as web design, brand building or online marketing simply contact us or call us at 404-917-3790.

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